Born in 2004, Xiang Yu Toys is a privately held company based in Guangdong China. 

Learn more about our history >

Our Mission

Our mission is to create and bring to market, high-quality, unbeatable value toys that aid the child development process.

Lasting Impact

As one of the leading manufacturing partners to many of the world's retailers, we pride ourselves on the impact our toys bring to our customers and end-users.

Our Core Values

Hands-On Learning

We believe in the educational benefits that hands-on learning brings to child development.

Quality & Value

We pride ourselves on the value our toys bring to our customers, beyond just price.

People-First Culture

We foster a caring, people-first company culture.

Our Capabilities

Production

We have a constantly expanding product catalog that incorporates the latest toy designs, technologies, and materials.

Research & Development

We continuously invests in the research & development for all aspects of the global supply. We will remain industry leaders by pushing the boundaries.

Quality Control

We was built by creating the highest quality toys and operating under strict safety standards.

Certification

We pride ourselves on the quality of our toys, through the whole processing to distribution. Our quality systems and standards are in accordance with ISO 9001:2015 standards, while operating environmental management systems to International Standards (ISO 14001:2015).

COMPANY VIDEO

We work with some of the biggest names in retail

COMPANY VIDEO

We work with some of the biggest names in retail

For 19 years, We have been a trusted partner to the world’s most respected and well-known retail and brands.

Our 500+ employees come to work every day with a mission to deliver innovative and high quality toys for our customers. Our pursuit of excellence enables us to gain competitive advantages in domestic and international markets.

Headquarters

Headquarters

Our 50,000 sq. foot factory is home to the latest technology of toy manufacture.

7-Day Sample Delivery Turnaround

1,000+ Product Types

9,999 Monthly SKU Production Capability