Our History

We've come a long way from our beginning in animation and toy manufacturing. Chenglee Toys is now a global enterprise with world-class facilities and industry-leading corporate partnerships.

Our Early Years

Established in 2003 as Loongon, we were awarded the certificate of registration in Europe and the USA in 2005.

In 2008 we investmented in a 36-episode fantasy live action children play “Lightning Racing”, which was broadcast in the major media across the country; The Company successfully held the “Loongon Galaxy Race National League”, and the products of “Galaxy Race King” series were recognized unanimously in the market.

Early Development

In 2009 we were awarded the title of “Famous Export Brands for Cultivation and Development in Guangdong” by Guangdong Foreign Trade and Economic Cooperation Department; cooperated with WinSing Culture in development of the animated feature film “GG Bond Fairy Tales of the Brick Kingdom”; and was authorized for the animation blockbuster “The Monkey King” produced by CCTV; The Company cooperated with the Car Modelling Association of China subordinate to General Administration of Sport of China in holding the 14th session of “Driving to Future” National Youth Car Model Competition.

In 2010 we successfully launched the original assembled model "Armoured Sanguo" in China, creating a precedent in the domestic industry.

In 2011 we were recognized as a “National Animation Enterprise” jointly by the Ministry of Culture, the Ministry of Finance, and the State Administration of Taxation; was ranked as a “Model Enterprise for Transformation and Upgrading of Advantageous Traditional Enterprises in Guangdong” by the Department of Science and Technology of Guangdong.


In 2012 we were awarded the “License for Production and Operation of Broadcasting and Television Program” by Guangdong Radio and Television Administration of Guangdong Province.

In 2013 we were awarded the title of “Demonstration Base for Invigorating Industry with Copyright in Guangdong” by Guangdong Department of Copyright. We were awarded the title of “Famous Trademark in Guangdong” by Guangdong Administration for Industry and Commerce.

In 2014 we were successfully listed in the National Equities Exchange and Quotations; The brands including “Loongon” and “COGO” were ranked as the “Famous Brand Product in Guangdong” by Guangdong Department of Quality and Technology Supervision, and Guangdong Institute of Excellent Quality and Brand.

Our Coming of Age

In 2016, we were awarded the “Certificate of Hi-Tech Enterprise” jointly by the Department of Science and Technology of Guangdong Province, the Department of Finance of Guangdong Province, the Guangdong Provincial Tax Service, and Local Taxation Administration of Guangdong.

We were awarded the “Municipal Enterprise Technology Center” by Shantou Municipal Bureau of Economy and Information Technology, and Shantou Municipal Bureau of Finance.

In 2017, we were awarded the “Famous Export Brand Enterprises in Guangdong in 2017” by Guangdong Institute of Excellent Quality and Brand.

In 2019 our 52-episode IP animation “COGOMAN and ALIBABA” created by the Company independently was officially broadcast.

Get in Touch

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